Next Level

Vodacom

This was a collaborative campaign featuring and created by digital creators of South Africa for Youth Day. Disco curated a list of 12 content creators with #Next Level skills to create clips and scenes that ultimately made up the final film which was launched on Youth Day 2021. The film features the creator handles which were annotated and hyperlinked on their scenes so that creators were credited for the work. Once the campaign went live on Youth Day, creators were requested to use the #NxtLvl hashtag when posting content in order to allow Vodacom to track clips and unlock next level talent.