Under the guidance of director Michael Love and art director Chloe Andrea Welgemoed, the H&M television commercial featuring the Rich Mnisi collaboration took a visually striking direction. The project saw meticulous editing by Alex Fynn, emphasising the beauty and artistry of the models within a studio-based set. Furthermore, this endeavour involved the creation of numerous final deliverables and reformats, ensuring the campaign's presence across in-store screens and billboards.