Ross Hillier took the helm, directing and capturing the essence of summer in H&M's television commercial. With Baker&Co as the production company, the project moved into the capable hands of Pretty Neat for post-production. Alex Fynn spearheaded the edit, while the skilled Kyle Stroebel handled the colour grade. Notably, this undertaking involved the creation of over 500 reformats, catering to a myriad of platforms and television screens. The result is a dynamic and versatile commercial that embodies the spirit of summer for H&M.