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Parmalat
EasyGest
This ad for Parmalat EasyGest was fun to bring to life. Anchored by delightful performances from children, it captures the warmth of a traditional family breakfast with naturalistic lighting and an inviting breakfast spread. The biggest challenge—and highlight—was staying true to the animatic, which had performed exceptionally well during the product’s link test. Meeting this key client request was both rewarding and creatively fulfilling, resulting in a film that blends charm and relatability while staying faithful to the original vision.
Commercial
- Director - Maxime Davenport
- Producer - Jessica Lawson
- Production Manager - Kayla Critchfield
- 1st AD - Samuel Erber S
- Production Assistant - Sarah Wickham
- CAMERA & LIGHTING DEPARTMENT
- DOP - Zenn Van Zyl
- Focus Puller - Peter Smuts
- Loader - Julius Mwale
- Gaffer - Lesley Mauel
- Best Boy - Denzil Lesch
- Spark - Progress Ncwane
- Key Grip - Zahir Karriem
- Grip Assistant - Vuyo Sikoti
- DT/VT - Rob Cowling
- DT/VT Assist - Caelin
- Sound Tech - Lukas
- Credits Continue ↓