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Backseat Drivin'
Toyota GT Cup
What happens when you stick three comedians in the back of a Toyota GR Yaris and let rally legend Michael "The Rustenberg Rocket" Van Rooyen loose on the track? Chaos. Comedy. Pure Toyota power. Shot at Mahem Raceway as part of the TTGE GT Hero Cup, this spot captures every scream, chirp, and fast-pace turn as our backseat drivers do their best to distract Michael mid-lap. With fast cuts, POV cams, and high-speed banter, it’s a wild ride from start to finish.
Branded Content, Commercial
- CLIENT | TTGE
- Senior Co-Ord Marketing: Saki Tabata
- AGENCY | HYH AGENCY
- Group Executive Creative Director: Dan Berkowitz
- Business Unit Manager: Lisa Jansen van Vuuren
- Creative Director: Leon van Rooyen
- Senior Copywriter: Que Zondi
- Production Lead: Christine Saltonstall
- Influencer Lead: Brett Rogers
- PRODUCTION HOUSE | PRETTY NEAT
- Director: Louw Venter
- Executive Producer: Tassyn Fynn
- Executive Producer: Alex Fynn
- Junior Producer: Kristin Pienaar
- Credits Continue ↓