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Make It Your Game
Intersport
Directed by Alex Fynn with Cape Town Productions and shot by Julian Robinet, this TVC was built around a clear idea: keep it human. The athletes are shown chasing progress, not perfection, and every frame was designed to feel authentic. Fynn’s approach combined carefully planned beats with room for the performers to bring something raw. Visually, the film shifts between composed, cinematic frames and handheld moments that pull the viewer into the breath and effort. Extensive pre-production laid the groundwork for match cuts and seamless transitions, giving the final piece its flow while preserving the messiness that makes it real.
Commercial
- Client | Intersport
- Client | Valentine Zimermann
- Client | Benjamin Cohen
- Agency | Attitude Studios Berlin
- Head of production | Alessio Campo
- Creative director | James Brooks
- Creative | Sidney Leung
- Creative | Keano Ross
- Account manager | Natalia Kirsch
- Agency producer | Brady Allen
- Production company | Cape Town Productions
- Executive producer | Gavin Levy
- Head of production (SA) | Ryan Gelderblom
- Producer | Carla Roberts-Philiips
- Director | Alex Fynn
- Director of photography | Julian Robinet
- Credits Continue ↓