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The Beat Collector
Puma
For Mamelodi Sundowns latest kit launch, Alex Fynn aimed to visualise the essence of Sundowns by connecting the new kit's design with its inspirational roots, crafting a rhythmic narrative to encapsulate the "Sound of Sundowns." To do this, Alex worked closely with Sne Dladla, a composer & the beat collector in the film who composed an original track made up of the sounds of the city and the passionate Sundowns fans - to bring to life the beat behind the badge.
Branded Content
- CLIENT | PUMA
- AGENCY | 99 Cents
- Creative Director - Dane Alexander
- Account Director - Slindile Khumalo
- Senior Broadcast - Collette Cruywagen
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