In this campaign for Wellingtons Sauces, Louw Venter’s approach was a quirky take on the sauces that are so ubiquitous in everyday South African life. By utilising the unusual perspective of the bottle, he allowed a fly-on-the-wall look at how South Africans behave socially. And what we found is wonderful. We are not voyeurs, but rather, a family that belongs with yours and bears witness to the trials and tribulations that we all go through. Ultimately the campaign is a love letter to South African families and friends, with the Wellington’s family of sauces as the authors.