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The Lab
Take Care
This campaign is about shifting how we see the things we already own, not as disposable, but as meaningful, lived-in parts of our story. The Lab is building a culture around that idea. A mindset of slowing down, choosing well, and looking after what matters. It’s less about perfection and more about presence. Each vignette in this campaign tells a complete story. These are not snapshots or passing moments. They are emotional arcs that lead us somewhere specific. The act of care is not the beginning. It is the reward for everything that came before.
Commercial
- CLIENT | THE LAB
- CEO & Founder | Jo Farah
- General Manager | Liezl van Schalkwyk
- Global Partnerships Director | Mike Brink
- Head of Marketing | Matthew Tyler
- Creative Director | Gerard Addison
- Community Manager | Keren Groenewald
- Graphic Designer | Bella Probert
- Graphic Designer | Megan Klazinga
- TALENT
- Sneaker Care
- Teenager | Fabien Siyabulela
- Denim Care
- Little Sister | Nova Adams
- Grown Up Little Sister | Kauther Kriel
- Older Sister | Nicola Hendricks
- Apparel Care
- Daughter Athlete (Older) | Alunamida Nxedlana
- Daughter Athlete (Young) | Gally Dlamini
- Mom | Nosipho Toli
- Hat Care
- Son (Young) | Morrison Vihmann
- Son (Older) | Jared Berman
- Credits Continue ↓
