Apple

iPhone 12 Mini

Sometimes the job is not about wild creative freedom. It is about flawless technical execution. The brief here was strict, so Tim focused entirely on the art direction and on making the piece look exceptionally stylish. He and his DOP effectively designed a custom camera rig to achieve a perfect, high speed rotation around the product. They took a highly complex mechanical setup and made it appear effortless on screen. Not because they had endless time and money, but because they found a smart, fast way to bend the system and get the shot.