Rocket

Jerry Heil x Rocket

Jerry Heil, who recently made a major impression at Eurovision for Ukraine, collaborated on a music video with a delivery app. The agency’s question was how to weave the brand into the story naturally. Tim suggested the opposite approach: lean into it completely and make the branding so boldly obvious that it becomes part of the joke. The result was an intentionally over the top concept that played with the idea of a pop star “selling out.” It struck a chord with audiences, sparking a lively and hilarious debate in the comments and generating significant buzz around the release. The entire project came together in just two intense days across multiple locations, built from scratch with a fast moving team and a lot of creative energy.