Fiji Airways

Why We Fly

The creative concept was expanded to place the people of Fiji at the heart of the story. From fishermen and nurses to schoolchildren, bus drivers, and professional divers, the film celebrates everyday life across the islands. A week-long shoot took place across Fiji with a medium-sized crew, including an aerial unit, capturing footage in hospitals, remote villages, and underwater locations. The resulting material formed a suite of cinematic television commercials broadcast across the Asia-Pacific region, alongside the airline’s first-ever brand film and an extended two-minute version that plays as aircraft land in Fiji, thanking passengers for flying Fiji Airways.